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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Emerging Brand Survival Plan: Bags, Basics and Beyoncé

To ground their businesses brands are honing in on what their particular consumer wants to buy, introducing new categories and starting conversations.
Beyonce attends the Luar show in Bushwick.
Beyonce attends the Luar show in Bushwick. (Getty Images)

For up-and-coming designers, fashion month began with a whimper — and in some cases, outright tears.

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Further Reading

Why We Can’t Stop Talking About Khaite

Founder and creative director Catherine Holstein has learned firsthand that with great success comes even greater scrutiny. At her downtown Manhattan office, she opened up about what drives her designs, what’s next for the buzzy label and why she’ll never leave New York.

How Carolina Herrera Got Succession Right

Choosing who comes next is the important decision a designer can make. And at the New York-based brand, the appointment of creative director Wes Gordon has led to a rise in sales as the “ladies who lunch” aesthetic returns to the cultural conversation. Gordon and president Emilie Rubinfeld sat down with BoF to discuss how the brand pulled off the transition.

About the author
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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