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Agenda-setting intelligence, analysis and advice for the global fashion community.

Benoit Pagotto: The Nike-Backed Gamer Building the Supreme of the Metaverse

Virtual fashion brand RTFKT rocketed from launch to Nike acquisition in less than two years. The man on the joystick isn’t a Silicon Valley geek but a French provocateur with a radical business vision and a warning for the fashion industry: ‘A lot of brands are going to die.’
Benoit Pagotto believes the next wave of breakout fashion brands will sell virtual looks to a generation who grew up with video games.
RTFKT's Benoit Pagotto believes the next wave of breakout fashion brands will sell virtual looks to a generation who grew up with video games in a shift bigger than the streetwear revolution. (Thomas Lohr for BoF)

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Vikram Alexei Kansara
Vikram Alexei Kansara

Vikram Alexei Kansara is Editorial Director at The Business of Fashion. He is based in London and oversees BoF’s luxury, fashion week, art, sustainability, global markets and opinion verticals.

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