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Agenda-setting intelligence, analysis and advice for the global fashion community.

Farfetch Found Its White Knight. What’s Next?

The South Korean e-commerce firm Coupang has saved Farfetch from potential bankruptcy, and could use its logistical and marketing might to solve some of the luxury e-tailer’s seemingly intractable problems. But “everything stores” have a spotty track record when it comes to high-end retail.
Farfetch reports disappointing sales and lowers its outlook for the full year by $500 million.
Farfetch secured a last-minute rescue deal with South Korean e-commerce giant Coupang. Now the real work begins. (Shutterstock)

Farfetch’s sale on Monday to Seattle-based South Korean e-commerce giant Coupang could give the online luxury marketplace access to two resources it previously lacked: scale and time.

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Further Reading

Farfetch: What Went Wrong?

The London-based luxury e-commerce giant, which has lost 97 percent of its market value in the last two years, has suffered from lack of focus, writes Imran Amed.

Why Farfetch’s Problems Are Fashion’s Problems

EU regulators are expected to give the go-ahead for Richemont to spin-off Yoox Net-a-Porter in a joint venture with rival Farfetch. But in the 14 months since the deal was announced, Farfetch has lost 90 percent of its market value with significant implications for the transaction and the wider fashion ecosystem.

About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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