Agenda-setting intelligence, analysis and advice for the global fashion community.
Consumers today are more accustomed than ever to personalised content — except while shopping online.
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The volume of data available to brands today can be overwhelming and it can be hard to know how to begin making sense of it, but experts say there are some key starting points to focus on.
Supercharged chatbots, hyper-personalised marketing copy and new ways for shoppers to discover fashion online are just a few of the dream applications for ChatGPT and similar AI models.
Personalisation can lead to good things in skin care. But dubious attempts at extreme customisation risk turning an interesting idea with some real merits into a marketing gimmick.
Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.
The direct-to-consumer label raised a $500 million Series E as it seeks to continue its rapid expansion.
New partnerships with A$AP Rocky and celebrity stylist Erin Walsh signal the retailer’s ambitions to be known for more than selling less expensive versions of other brands’ products.
The shoemaker’s president and finance chief, Dayna Quanbeck, spoke to The Business of Fashion about her plans for the brand once she transitions to the top role in January.
Inditex’s flagship brand is trying to elevate its image and capture new growth in a market where Shein and Temu are luring young, budget-conscious shoppers.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Global oil markets face turmoil after a US attack on Iran's main export hub heightened risks to supply across the Middle East.
The 98th Academy Awards, and Vanity Fair’s revamped after-party, bring luxury brands’ red-carpet strategies to a crescendo. Plus, Lululemon reports quarterly results with the CEO job still vacant.
From the impact of the war in the Middle East to the future of Saks to the Kering conundrum, Imran Amed shares his intel and insight from the trenches of the latest ‘fashion month.’
