Agenda-setting intelligence, analysis and advice for the global fashion community.
Levi’s may be one of the oldest retail brands, but for its next chapter, it wants to look more like its younger competitors.
Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.
While the DTC landscape’s turbulence isn’t completely over for brands, the prospect of a better economy in 2024 is encouraging profitable brands that shied away from M&A last year to start preparing for an exit.
Brands that once ruled multi-brand retailers are investing in DTC to build connections with customers and improve their margins. But like digitally native brands before them, they’re finding fatter profits remain elusive.
For most of its 166-year history, Levi’s was known solely for its jeans. But in the last few years it’s built T-shirts and tops into a $1 billion business.
Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.
The direct-to-consumer label raised a $500 million Series E as it seeks to continue its rapid expansion.
New partnerships with A$AP Rocky and celebrity stylist Erin Walsh signal the retailer’s ambitions to be known for more than selling less expensive versions of other brands’ products.
The shoemaker’s president and finance chief, Dayna Quanbeck, spoke to The Business of Fashion about her plans for the brand once she transitions to the top role in January.
Inditex’s flagship brand is trying to elevate its image and capture new growth in a market where Shein and Temu are luring young, budget-conscious shoppers.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Global oil markets face turmoil after a US attack on Iran's main export hub heightened risks to supply across the Middle East.
