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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Investors Don’t Care Whether DTC Brands Are Profitable

E-commerce valuations have reached dizzying heights in recent months, dispelling doubts over the fashion start-up boom and its growth-above-profits approach. But will it last?
Warby Parker makes its debut via a direct listing on the stock market on September 29, 2021 in New York City.
Warby Parker makes its debut via a direct listing on the stock market on September 29, 2021 in New York City. (Getty.)

Not all that long ago, the direct-to-consumer revolution looked to be on the outs.

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