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Agenda-setting intelligence, analysis and advice for the global fashion community.

What It Takes to Win at DTC in 2024

The DTC bust of the past two years has cast a cloud on the sector, but emerging fashion brands with a better handle on supply, demand and customer retention are seeing profitable growth.
An image of a model holding Larroudé's shoes.
Shoemaker Larroudé is one emerging DTC brand taking voracious steps to avoid the pitfalls of the sector's early pioneers. (Larroudé)

To beat rising costs, shoemaker Larroudé took matters into its own hands.

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Further Reading

How Emerging Brands Can Build DTC Businesses

In London, where independent labels have been hit hard by the implosion of key stockist Matches, brands like Clio Peppiatt, Marfa Stance and Completedworks have grown direct-to-consumer businesses that peers can learn from.

Case Study | How to Build a Profitable DTC Brand

With the direct-to-consumer funding heyday now over, DTC brands need to turn a profit. Unlike their revenue-obsessed counterparts, DTC pioneers Marine Layer, Meundies and Trinny London offer a blueprint for achieving both top- and bottom-line growth.

About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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