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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Year Ahead: The DTC Reckoning Is Coming For Fashion

Mounting digital marketing costs and e-commerce readjustments have put the viability of pure direct-to-consumer business models into question. The State of Fashion 2023 reveals that most brands will need to diversify their channel mix beyond DTC to generate growth.
Farm Rio, Dresses, Prints, Contemporary, Womenswear
DTC still has a role to play in brand growth, but channel diversification is key. (Farm Rio)

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