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Stòffa’s 30-Year Plan to Build a Legacy Brand

Stòffa’s made-to-measure menswear has cultivated a devoted, influential following. Now, the brand is betting that its forthcoming flagship retail store is its next step on the long path to building a legacy luxury label.

A model wears Stòffa — Stòffa, menswear devotees' go-to for affordable quiet luxury, is charting a slow and winding path to build a legacy brand. (Stòffa)

Malique Morris

07 December 2023

BoF PROFESSIONAL

When the Austin boutique ByGeorge stocked its first Stòffa collection in November, there was already a waitlist of customers eager to buy the menswear brand’s $600 wool trousers and $1,600 shirt jackets. Albert Mendez, the store’s buyer, said he rarely sees that level of anticipation, even for the latest Zegna or Thom Browne.

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About the author

Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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