Agenda-setting intelligence, analysis and advice for the global fashion community.
Buck Mason started as the brand with the “perfect tee.” Now if they fall short, they have no one to blame but themselves.
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A digital twin of the supply chain that lets brands optimise their operations, minimise costs and increase speeds might sound like a distant dream, but companies including denim manufacturer Saitex are trying to make it a reality.
Pandemic-related disruptions of supply chains may be dissipating, but the pressure on brands to mitigate the risks of bottlenecks is not.
As fashion continues to deal with late deliveries and inventory issues, brands must consider how to make products relevant once they arrive — without going straight to discounting.
Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.
The direct-to-consumer label raised a $500 million Series E as it seeks to continue its rapid expansion.
New partnerships with A$AP Rocky and celebrity stylist Erin Walsh signal the retailer’s ambitions to be known for more than selling less expensive versions of other brands’ products.
The shoemaker’s president and finance chief, Dayna Quanbeck, spoke to The Business of Fashion about her plans for the brand once she transitions to the top role in January.
Inditex’s flagship brand is trying to elevate its image and capture new growth in a market where Shein and Temu are luring young, budget-conscious shoppers.
From the impact of the war in the Middle East to the future of Saks to the Kering conundrum, Imran Amed shares his intel and insight from the trenches of the latest ‘fashion month.’
Owner Lanvin Group said it is ‘fully committed’ to the French label’s development under creative director Peter Copping, with CEO Andy Lew in charge of management.
In a post-fashion month debrief, BoF founder Imran Amed and editor-at-large Tim Blanks assess how the biggest houses are bedding in under new creative leadership at Chanel, Gucci, Dior and more.
From $50 cashmere to Dom Pérignon champagne, the everything store for the aspirationally bougie is outrunning the ghosts of DTC past.
