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Agenda-setting intelligence, analysis and advice for the global fashion community.

Should Brands Stop Offering Free Returns?

Fashion start-ups that no longer want to foot the bill for generous return policies are looking for ways to reduce costs without losing customers.
UPS driver loading packages into a truck.
Brands under pressure to generate profits are revamping their return policies. (getty images)

Five years ago, online footwear brand Paul Evans made what at the time was a radical decision to start making customers pay for returns.

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About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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