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Agenda-setting intelligence, analysis and advice for the global fashion community.

Shein’s New Rival, Explained

Pinduoduo is a giant in China but relatively unknown in America. It’s looking to change that with a new app, Temu, that sells ultra-cheap clothing, with thousands of new items added daily. Sound familiar?
Pindoudou's app interface.
Pinduoduo, a digital shopping behemoth in China, is the testing the US market with Temu, its new fashion focused marketplace. (Shutterstock)

A new Chinese shopping app selling of-the-moment garments at rock bottom prices is shaking up the US fast fashion turf war.

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About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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