Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Telfar’s First Store: A Block Party for the ‘Bushwick Birkin’

A large crowd showed up in SoHo on Saturday to celebrate the opening of the brand’s first permanent outpost – and add another of the sometimes hard-to-find tote to their collection.
A photo of the Telfar store entrance.
Telfar's first permanent store includes a handbag bar and a television studio. (BoF Team)

NEW YORK

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Telfar to Open Its First Flagship Store

The cult apparel and accessories label’s 10,000-square-foot outpost in New York will include a year-round selection of its popular “Bushwick Birkins” and a television studio.

Telfar to Launch Real Leather Bags

The brand, known for its perpetually sold-out “Bushwick Birkin” totes made from vegan leather, is launching a range of pebble leather bags, priced as high as $960.

The Story of Telfar: Agony, Ecstasy and Covid-19

After more than a decade of toil, American designer Telfar Clemens was finally poised for mainstream success, with a hit bag nicknamed the ‘Bushwick Birkin’ and a cultural message ripe for the times. Then came coronavirus.

About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Direct-to-Consumer
How direct-to-consumer brands and retail concepts are reshaping the industry, online and off.

Can Quince Be More Than a Dupe Brand?

New partnerships with A$AP Rocky and celebrity stylist Erin Walsh signal the retailer’s ambitions to be known for more than selling less expensive versions of other brands’ products.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON