Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

What Comes After a Brand Hits $100 Million in Sales?

Labels that crossed the nine figure sales mark despite tougher market conditions are blending new and old school brand-building tactics to create long-lasting legacies as they move beyond that number.
Todd Snyder
Todd Snyder is among brands moving beyond $100 million by maintaining their differentiation, rather than hitting a lofty sales figure. (Todd Snyder)

Many fashion and beauty founders see scaling their brand from zero to $100 million as the hard part. But as more start-ups hit that milestone, they’re discovering their real challenges are just beginning.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Why We Can’t Stop Talking About Khaite

Founder and creative director Catherine Holstein has learned firsthand that with great success comes even greater scrutiny. At her downtown Manhattan office, she opened up about what drives her designs, what’s next for the buzzy label and why she’ll never leave New York.

Case Study | How to Build a Profitable DTC Brand

With the direct-to-consumer funding heyday now over, DTC brands need to turn a profit. Unlike their revenue-obsessed counterparts, DTC pioneers Marine Layer, Meundies and Trinny London offer a blueprint for achieving both top- and bottom-line growth.

About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Direct-to-Consumer
How direct-to-consumer brands and retail concepts are reshaping the industry, online and off.

Can Quince Be More Than a Dupe Brand?

New partnerships with A$AP Rocky and celebrity stylist Erin Walsh signal the retailer’s ambitions to be known for more than selling less expensive versions of other brands’ products.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON