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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Emerging Brands Can Build DTC Businesses

In London, where independent labels have been hit hard by the implosion of key stockist Matches, brands like Clio Peppiatt, Marfa Stance and Completedworks have grown direct-to-consumer businesses that peers can learn from.
London-based Clio Peppiatt, whose occasionwear has been worn by the likes of Taylor Swift, has grown a direct-to-consumer business that peers can learn from.
London-based Clio Peppiatt, whose occasionwear has been worn by the likes of Taylor Swift, has grown a direct-to-consumer business that peers can learn from. (Getty)

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Further Reading

How Matches’ Collapse Could Impact Independent Fashion

The luxury retailer’s closure has far-reaching knock-on effects for independent brands. Unpaid bills for inventory have pushed some labels into dire financial straits, while confidence in other stockists like Farfetch-backed Browns has sunk to a nadir.

In London, Creativity Under Dark Clouds

The British Fashion Council is celebrating London Fashion Week’s 40th anniversary. The city is still a hotbed of design talent but it’s tough times for young labels, writes Susanna Lau.

The Legacy of London’s Original Young Designer Support Scheme

Many of the most promising young labels to participate in London’s NewGen scheme went boom… before they went bust. But the programme, which turns 30 this year, enables a laboratory of creativity that benefits the whole industry, writes Susanna Lau.

About the author
Susanna Lau

Susanna Lau is a contributing writer at The Business of Fashion. Based in London, Lau is a well-respected fashion journalist and founder of Style Bubble.

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