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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Allbirds Survive Its Own Turnaround Plan?

An executive shakeup at the embattled sneaker seller adds a new layer of complexity as sales decline and losses widen.
An image of an Allbirds store.
After five consecutive quarters of sales declines, Allbirds is hoping to return to growth by 2025. (Shutterstock)

Allbirds just can’t seem to land on its feet.

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About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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