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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Brands Can Beat the E-Commerce Slowdown

The upside for online sales may be lower than many retailers anticipated. Physical stores and social commerce could make up the gap.
An image of a person ordering clothes online.
Global e-commerce sales are expected to grow 8.8 percent this year, down from a previous estimate of 10 percent. (Shutterstock)

Online retailers face a hard road ahead.

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Further Reading

How to Get Customers to Shop Online

Fashion e-commerce winners are using new personalisation techniques to boost sales, but doing so doesn’t necessarily require expensive software upgrades.

Case Study | How Brands Can Balance DTC and Wholesale

Emerging and established labels today are realising they can’t be exclusively DTC or wholesale. What’s essential is to strike the right balance of both. To do that, brands are streamlining retail partners, better curating products for different channels and leveraging the individual strengths of wholesale and DTC to bolster their sales and profits in each.

About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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