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Agenda-setting intelligence, analysis and advice for the global fashion community.

Everlane Still Wants to Be a $1 Billion Brand. Is That Even Possible?

Founder Michael Preysman and his investors are back in growth mode after cost cuts and changes to the product mix stabilised the balance sheet but failed to lift sales. Whether the start-up can still become an apparel giant despite several lost years will test if the direct-to-consumer curse can be reversed.
A collage of Everlane's latest product offerings.
After returning to profitability, Everlane is pushing to be a billion-dollar brand someday, with many uphill battles ahead. (BoF Team)

A year ago, Everlane seemed like just another casualty of the direct-to-consumer downturn.

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Further Reading

Can Everlane Get Back on Track?

The digital-first basics brand known for “radical transparency” is betting a stronger stylistic point of view will help it boost performance.

Beyond Disruption: Everlane’s Next Chapter

After public scandal threatened its ethical image, CEO Michael Preysman believes the L Catterton-backed disruptor can still win on radical transparency even as competitors lay claim to the sustainable fashion space.

About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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