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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Next Wave of DTC Acquisitions

As the economy weakens and funding dries up, more digital upstarts will face pressure to sell. They’ll have no trouble finding buyers — if they can prove they’re more than just another money-losing start-up.
An intimate apparel set and radio sit atop a wooden chest.
Victoria’s Secret acquisition of intimates brand Adore Me could be one of the first in a stream of DTC acquisitions in the next 18 to 24 months. (Adore Me)

When Victoria’s Secret announced in early November that it was buying the intimates brand Adore Me for $400 million, it appeared that a long-anticipated wave of consolidation for direct-to-consumer brands had finally arrived.

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Further Reading

A New Model for Funding Fashion Start-Ups

Clearco, which just secured $215 million in funding from Softbank, is at the forefront of a new investing model where brands get speedy financing in exchange for a share of future revenues.

About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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