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The Best of BoF 2024: Rewriting the Direct-to-Consumer Playbook

In 2024, survivors of the e-commerce reckoning used consumer data to make wiser investments and focused on building profitable, desirable brands that offer more than low prices and convenience.
Maiden Name is a New York City-based brand that splits its revenue equally between wholesale and direct-to-consumer, which includes its store on Manhattan's Orchard Street.
In 2024, survivors of the e-commerce reckoning used consumer data to make wiser investments and focused on building profitable, desirable brands that offer more than low prices and convenience.
By

After the DTC shakeout in the past year, where flagging, unprofitable businesses such as Parade and Outdoor Voices were sold at fractions of their peak valuations, this year saw brands focus on finding the right balance of investing in growth while keeping a lid on costs. Several

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