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If we don't nurture smaller creative talents and businesses today, what will fashion look like 10 or 20 years from now?
A red carpet presence helps build legitimacy, awareness and credibility — but as luxury giants spend big and young designers closely watch their budgets in a touch market, many are reworking their approaches to celebrity dressing.
For breakout emerging designers, turning creative acclaim into commercial success in an unpredictable market is the next challenge.
Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.
Celebrity stylist Andrew Mukamal tells Imran Amed how a childhood love of fashion as a ‘language’ — and years apprenticing in editorial — shaped the storytelling behind Margot Robbie’s ‘Barbie’ and ‘Wuthering Heights’ press tours.
As camera phones and Instagram reshape access, control and distribution, Dave Benett speaks to Imran Amed about the enduring value of party photography.
Ib Kamara reflects on migration, image-making, Virgil Abloh’s legacy and why young creatives from the Global South should trust their own taste.
Hollywood’s leading men are trading unassuming tailoring for a playful, but still refined, approach to event dressing.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
