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Kendrick Lamar Launches Creative Agency

Project 3, a subdivision of the rapper’s production company pgLang, will provide creative direction, content creation, event planning and more.
Kendrick Lamar at the 67th Annual Grammy Awards.
Kendrick Lamar at the 67th Annual Grammy Awards. (Getty Images)

Kendrick Lamar is launching his own creative agency.

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Further Reading

Exclusive: Chanel Signs Kendrick Lamar as Brand Ambassador

The American musician’s unique blend of artistry, social commentary and provocation has generated cultural impact, commercial success and institutional recognition. Now, he’s starring in the French brand’s latest eyewear campaign.

Fashion’s Biggest Super Bowl Ever

American brands swooped in on Super Bowl LIX, staging runway shows in its host city of New Orleans and collaborating with halftime star Kendrick Lamar as fashion and football took their relationship to a new level.

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