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Agenda-setting intelligence, analysis and advice for the global fashion community.

Exclusive: Helmut Lang on Helmut Lang

The elusive arch-minimalist and master brand builder was never a man of many words. In a rare moment of candour, he talks to BoF’s Tim Blanks about his career in fashion and his first and only retrospective.
Helmut Lang, black-and-white copy of a wraparound advertisement for the International Herald Tribune newspaper, announcing the launch of the Helmut Lang jeans product line in July 1996, photography by Elfie Semotan. MAK Helmut Lang Archive, LNI 536-170.
Helmut Lang, black-and-white copy of a wraparound advertisement for the International Herald Tribune newspaper, announcing the launch of the Helmut Lang jeans product line in July 1996, photography by Elfie Semotan. MAK Helmut Lang Archive, LNI 536-170. (Courtesy of hl-art)

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About the author
Tim Blanks
Tim Blanks

Tim Blanks is Editor-at-Large at The Business of Fashion. He is based in London and covers designers, fashion weeks and fashion’s creative class.

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