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Agenda-setting intelligence, analysis and advice for the global fashion community.

Young Chinese Are Criticising Consumerism. What Does This Mean for Fashion?

There’s a small but growing movement against heavy spending in the world’s largest fashion market as more young people feel disillusioned with materialism.
Employees work in a Cainiao warehouse  in Wuxi, China's eastern Jiangsu province, ahead of Singles' Day 2020. Getty Images.
Employees pack boxes in a Cainiao warehouse in Wuxi, China's eastern Jiangsu province, ahead of Singles' Day 2020. Getty Images. (HECTOR RETAMAL)

“Are people slowly waking up from the slumber of consumerism?”

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