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With Reebok Expansion, Adidas Challenges Nike in China

Reebok plans to open 500 stores in China, an aggressive strategy to tap the country’s fast-growing fitness economy. Will it help parent company Adidas edge ahead of Nike?
Reebok Ad Campaign | Source: Courtesy
By
  • Limei Hoang,
  • Tamison O'Connor

LONDON, United Kingdom

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