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Agenda-setting intelligence, analysis and advice for the global fashion community.

Casting Chinese Models Is Complicated Business

Why many global fashion brands miss the mark — and therefore miss reaching their full potential in the Chinese market.
He Cong backstage at Dior's Fall/Winter 2019 Haute Couture show | Source: Courtesy
By
  • Sam Gaskin,
  • Casey Hall

BEIJING, China — 

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