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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why H&M Is Using Kung Fu to Boost Its Business

With its latest martial arts-inspired collaboration, the brand joins the ranks of Converse, Swarovski and Levi’s as more global players partner with Chinese designers in the hopes of boosting profits. Will it work?
Angel Chen and pieces from her H&M collaboration | Collage by BoF
By
  • Zoe Suen,
  • Casey Hall

SHANGHAI, China —

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