Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Chinese Brands Excel at Down Jackets

Local fashion designers experimenting with puffers and other down clothing have scored collaborations with outerwear companies like Moncler and attracted the attention of prominent international retailers like H.Lorenzo.

Chinese down clothing brand Raxxy's Fall-Winter 2023 collection. (Raxxy)

Tiffany Ap

30 January 2024

BoF PROFESSIONAL

For William Shen, founder of luxury brand Raxxy, choosing to focus on padded down clothing had a lot to do with China’s strength as a manufacturing base. Chance also played a part as his hometown happened to be Pinghu, Zhejiang province, the country’s main hub for down feather production.

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About the author

Tiffany Ap

Tiffany Ap is Senior Correspondent at The Business of Fashion. She is based in New York and covers marketing and the critical China market.

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