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Agenda-setting intelligence, analysis and advice for the global fashion community.

Caution: Place Your China E-Commerce Bets Carefully

As this year’s Singles’ Day festival approaches, video apps like Douyin and Kuaishou have joined the throng of tech companies jostling to steal a slice of market share from giants like Tmall and JD.com.
A stand of TikTok is pictured at The First International Artificial Products Expo Hangzhou in October 2019 | Source: Getty Images
By
  • Casey Hall

SHANGHAI, China –

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