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Agenda-setting intelligence, analysis and advice for the global fashion community.

How ‘Revenge Travel’ Will Impact Luxury Sales

From border re-openings to the repatriation of spending, several factors will shape how and where Chinese customers buy luxury goods in the coming years.
Tourism from China to the EU tripled between 2010 and 2018, becoming a key source of sales for European luxury houses like Chanel. Getty Images.
Until the pandemic, tourism from China to the EU, which tripled between 2010 and 2018 according to Eurostat, was a key source of sales for European luxury houses like Chanel. Getty Images.

That the pandemic has changed the way Chinese buy luxury is indisputable.

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