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China

Tricky Time to Invest in Chinese Assets

Sceptics worry that venture capital might be drying up in China. Where does that leave brands seeking investment in China’s emerging fashion industry? Read China Decoded to make sense of the market.
Anta Sports advertisement | Source: @antasportsofficial Instagram
Anta Sports advertisement | Source: @antasportsofficial Instagram (Instagram @Antasportsofficial)
By
  • Sam Gaskin
BoF PROFESSIONAL

Hello BoF Professionals, welcome to our latest members-only briefing. China’s colossal size and dynamism makes it a top priority for any global business, but it remains opaque to many in the fashion industry. Leveraging our rare access and local knowledge, the BoF China team demystifies the Chinese market with weekly industry analysis and the wider socio-cultural context you need to sharpen your focus.

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