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The Real Reason Louis Vuitton Is Launching Its Global Exhibition in Wuhan

Choosing the epicentre of China’s coronavirus outbreak to debut the brand’s latest travelling exhibition may raise eyebrows but it’s also a very smart move that reveals a lot about the luxury industry’s post-pandemic playbook.
Customers wait in line to enter a Louis Vuitton shop in Wuhan | Source: Getty Images
By
  • Casey Hall

SHANGHAI, China – 

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