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Agenda-setting intelligence, analysis and advice for the global fashion community.

The China Edit | Tmall Bets on Fashion Immediacy, China's Indie Fashion Demand

This week, Tmall bets on 'See Now, Buy Now, with a live-streamed fashion show to lure global luxury brands, while China's designers and buyers learn how to deal with booming demand for its indie fashion scene.
A Chinese shopper | Source: Shutterstock
By
  • Limei Hoang

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