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Agenda-setting intelligence, analysis and advice for the global fashion community.

Making Sense of China’s ‘Consumption Upgrade’

Chinese consumers are upgrading their consumption habits, Canada Goose postponed its Beijing debut amid the fallout from Huawei, and a farmer’s DIY couture is going viral. Read China Decoded to make sense of the market.

Photo source: Jumbo Tsui for Modern Weekly | Illustration by BoF

By

Zoe Suen

19 December 2018

BoF PROFESSIONAL

Hello BoF Professionals, welcome to our latest members-only briefing. China’s colossal size and dynamism makes it a top priority for any global business, but it remains opaque to many in the fashion industry. Leveraging our rare access and local knowledge, the BoF China team demystifies the Chinese market with weekly industry analysis and the wider socio-cultural context you need to sharpen your focus.

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About the author

Zoe Suen is a contributing writer at The Business of Fashion. Suen is a freelance writer, editor, and consultant who writes about luxury fashion and beauty.

In This Article

Topics

China:Consumers

People

Organisations

Location

Beijing, China

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