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As China Becomes the World’s Largest Fashion Market, Could Local Players Dominate?

Good news for China's local brands, five arrested in a fake botox bust, and Hangzhou eyes the New Retail throne. Read China Decoded to make sense of the market.
Red China in Vogue China Oct 2009, Featuring Du Juan, Photographer Chen Man | Source : Vogue China
By
  • Casey Hall
BoF PROFESSIONAL

Hello BoF Professionals, welcome to our latest members-only briefing. China’s colossal size and dynamism makes it a top priority for any global business, but it remains opaque to many in the fashion industry. Leveraging our rare access and local knowledge, the BoF China team demystifies the Chinese market with weekly industry analysis and the wider socio-cultural context you need to sharpen your focus. 

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