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Agenda-setting intelligence, analysis and advice for the global fashion community.

Is China Primed for a ‘Minimalist Movement’? DTC Brands Hope So.

DTC brands like Everlane, Allbirds and Rothy’s have hit the Chinese market this year, betting on sophisticated e-commerce solutions and a new generation keen on the ‘decluttered look’.
Allbirds is expanding to China | Source: Courtesy
By
  • Casey Hall

SHANGHAI, China —

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