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Agenda-setting intelligence, analysis and advice for the global fashion community.

Inside China's New Capitals of Content

'Influencer cities' from Chongqing to Wuhan are favourites for content creators and their followers, but there’s more at play beyond the geotags.
Consumers outside Prada's store in the IFS shopping district, Chengdu | Source: Shutterstock
By
  • Zoe Suen,
  • Denni Hu

SHANGHAI, China —

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