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Agenda-setting intelligence, analysis and advice for the global fashion community.

How to Break into China as a Niche Beauty Brand

Niche is all the rage in the world’s second largest beauty market. Here’s how brands can cash in on the opportunity.
Xiaohongshu posts by users 石大小姐,木易杨Alyssa, 小西丸, Niki0204, 美妆情报局, 极光少年Forvi, Jojoqye, 买手客Buyerkey, 能能耶, 肥西肥西, 林允Jelly, Luna为美妆倾家荡产, Michaelia丁三岁 | Collage by BoF
By
  • Zoe Suen,
  • Casey Hall

SHANGHAI, China —

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