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Why Fast Fashion Brands Are Fleeing China

Forever 21 is the latest fast fashion giant to join the exodus, but why have brands like Topshop, New Look and Asos retreated from China while others like Uniqlo and H&M seem to have cracked it? Read China Decoded to make sense of the market.
Illustration by BoF
By
  • Zoe Suen
BoF PROFESSIONAL

Hello BoF Professionals, welcome to our latest members-only briefing. China’s colossal size and dynamism makes it a top priority for any global business, but it remains opaque to many in the fashion industry. Leveraging our rare access and local knowledge, the BoF China team demystifies the Chinese market with weekly industry analysis and the wider socio-cultural context you need to sharpen your focus.

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