Agenda-setting intelligence, analysis and advice for the global fashion community.

Fashion’s China Hiring Challenge

Last year’s harsh pandemic restrictions and recent raids on foreign firms have made it harder for Western fashion companies to persuade top international talent to move to the country.

A man in a black suit with a briefcase standing in front of a Chinese flag. — Last year’s harsh pandemic restrictions and recent raids on foreign firms have made it harder for Western fashion companies to persuade top international talent to move to the country. (Getty Images)

Tiffany Ap

25 July 2023

BoF PROFESSIONAL

Earlier this month, Bottega Veneta announced a management reshuffle involving senior figures in its Asia business. As part of that, Dario Gargiulo, the brand’s chief marketing and digital business officer took over as managing director for greater China, a role that has become increasingly hard for multinational firms to fill after ‘zero-Covid’ restrictions eroded the attractiveness of working in the country.

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About the author

Tiffany Ap

Tiffany Ap is Senior Correspondent at The Business of Fashion. She is based in New York and covers marketing and the critical China market.

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