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Escaping the Wrath of China’s Netizens

With brands seemingly unable to avoid outrage in the face of rising nationalism in the world’s largest luxury market, hiring chief diversity officers may not be enough.
The Louis Vuitton Keepall X Jay Ahr collection featuring Leaf Greener | Source: Jay Ahr, collage by BoF
By
  • Casey Hall,
  • Zoe Suen

Shanghai, CHINA —

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