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China

Does China Need Female-Focused Streetwear?

China's streetwear market is turning to women, Kim Kardashian is hoping to keeping up with the country's consumers, and Huawei chief financial officer Meng Wanzhou was released on bail in Canada. Read China Decoded to make sense of the market.
Bape's Fall/Winter Women's Sneaker, Nike x Ambush, and Storm x Revenge China exclusive sneakers | Illustration by BoF
By
  • Casey Hall
BoF PROFESSIONAL

Hello BoF Professionals, welcome to our latest members-only briefing. China’s colossal size and dynamism makes it a top priority for any global business, but it remains opaque to many in the fashion industry. Leveraging our rare access and local knowledge, the BoF China team demystifies the Chinese market with weekly industry analysis and the wider socio-cultural context you need to sharpen your focus.

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