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Agenda-setting intelligence, analysis and advice for the global fashion community.

David Zhao of Shangpin Says Convince Yourself Before Convincing Others

David Zhao, founder and CEO of Shangpin, reveals how he fended off China's three online giants — Baidu, Alibaba and Tencent, collectively known as B.A.T. — to become one of the country’s most successful pure-play fashion e-tailers.
Shangpin founder and CEO David Zhao | Source: Courtesy
By
  • Queennie Yang

BEIJING, China

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