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Where to Engage Shoppers This Chinese New Year

While travel to Europe remains muted, Chinese shoppers are flocking to Singapore, Thailand and other Southeast Asian destinations where fashion retailers are hoping Lunar New Year marketing investments will pay off.
An illuminated sculpture celebrating the year of the dragon in Bangkok's Iconsiam River Park commissioned by Thai mall group Siam Piwat to attract Chinese and other tourists in the January lead-up to the 2024 Lunar New Year.
An illuminated sculpture celebrating the year of the dragon in Bangkok's Iconsiam River Park commissioned by local mall group Siam Piwat to attract Chinese and other tourists to Thailand in the lead-up to the 2024 Lunar New Year. (Getty Images)

On Feb. 10, China officially ushered in the year of the dragon. The Chunyun travel rush that coincides with Lunar New Year celebrations started ramping up as early as January 26 and isn’t expected to die down until March 5. While

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