Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Chinese New Year Sales Hang in the Balance

Travel during China’s crucial Lunar New Year holiday is expected to hit a three-decade low, but some retailers are confident they can make back the losses in the months ahead.
A staff stands in front of Air China Ltd. baggage drop counters for domestic flights at Beijing Capital International Airport ahead of Lunar New Year.
A staff stands in front of Air China Ltd. baggage drop counters for domestic flights at Beijing Capital International Airport ahead of Lunar New Year. Yan Cong/Bloomberg via Getty Images.

What has historically been the world’s largest human migration has kicked off again. But this time there’s a catch.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from China
On-the-ground intelligence and insights from the world’s largest fashion market.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON