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China Stakes Fashion Claim in the Middle East

The Middle East is China's next new frontier in fashion, Burberry is rumoured to be eyeing a London-Shanghai stock link, and JD.com’s singles day student labour surfaces. Read China Decoded to make sense of the market.
Collage by BoF, featuring images from Thisnorthat's Spring/Summer 2019 lookbook
By
  • Zoe Suen
BoF PROFESSIONAL

Hello BoF Professionals, welcome to our latest members-only briefing. China’s colossal size and dynamism makes it a top priority for any global business, but it remains opaque to many in the fashion industry. Leveraging our rare access and local knowledge, the BoF China team demystifies the Chinese market with weekly industry analysis and the wider socio-cultural context you need to sharpen your focus.

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