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Agenda-setting intelligence, analysis and advice for the global fashion community.

Caught in the Crosshairs of China’s Livestreaming Crackdown

Tight new restrictions could mean trouble — and relief — for brands who have made livestreaming a key part of their sales strategy. But the Chinese government isn’t the only thing worrying brands about the booming channel.
Beauty blogger Li Jiaqi applies lipstick while livestreaming on the e-commerce platform Taobao | Source: Getty Images
By
  • Casey Hall

SHANGHAI, China —

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