Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

China’s Sportswear Giant Anta Gets Presidential Plug

In this month's China Edit, how homegrown Anta is chasing Nike and Adidas, why retailers from Zara to 10 Corso Como are closing stores, and more.
Illustration of Xi Jinping
By
  • Edwin Jiang

BEIJING, China —

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from China
On-the-ground intelligence and insights from the world’s largest fashion market.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON