Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Money Buy Love? Some Brands Are Betting On It.

As Dior, Prada, Michael Kors and Tory Burch all compete for hearts and minds this Chinese Valentine’s Day, understanding the changing nature of romantic gift-giving could give them the edge.
Prada's latest riff on its Odette bag, dropped ahead of Qixi festival | Source: Courtesy
By
  • Casey Hall

SHANGHAI, China —

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from China
On-the-ground intelligence and insights from the world’s largest fashion market.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON