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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can H&M and Zara Compete with Chinese Rivals?

With consumers tightening their belts in China, the battle between global fast fashion brands and local high street giants has intensified.
A look from the collaboration between H&M Group's And Other Stories and Chinese designer Susan Fang.
A look from the capsule collection by Chinese designer Susan Fang for H&M Group's & Other Stories brand. (H&M)

For the second season running, Semir took to the runway at the last month’s Shanghai Fashion Week. The mass market clothing brand is an unlikely inclusion in the biannual showcase as its casual designs are far less fashion-forward than

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